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Geofencing Service

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise specifically to potential customers within a certain geographic radius. Geofencing constructs a virtual boundary around a business location using a combination of technologies, including:

    GPS

  • The Global Positioning System is a network of satellites orbiting the earth that can triangulate an individual’s location to an accurate degree.

    • Radio frequency identifiers

  • Bluetooth technology contains small computer chips that use radio waves to connect with each other.

Find Your Target Audience Using Authentic Data Set

Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise specifically to potential customers within a certain geographic radius. Geofencing constructs a virtual boundary around a business location using a combination of technologies, including:

Segmentation

S. NO Segmentation S. NO Segmentation S. NO Segmentation S. NO Segmentation
1 Circle wise 11 Last Handset change date 21 District based 31 Pin Code
2 Prepaid / Post paid 12 Time active on network 22 AVG prepaid balance 32 Local Usage – Volume of Minutes used
3 ARPU wise – 100 Rs. Bill to unlimited 13 IN- enterprise / In Small 23 Mobile data user 33 Local Revenue – Revenue
4 Handset model wise 14 Usage based / Voice minutes 24 Tariff plan based 34 High STD users - Volume of minutes
5 Handset manufacturer 15 Enterprise / Non-Enterprise Clients 25 2G/3G active users 35 ISD Users - volume of minutes
6 handset capability - 2G/3G/4G 16 Age 26 4G active users 36 STD revenue
7 Handset Cost slab 17 DOB 27 Customer name 37 ISD revenue
8 Smart phone / feature phone 18 Gender 28 Volume of Days Incoming calls 38 Roaming Volume
9 Handset OS category 19 City based 29 Outgoing call days 39 Roaming revenues
10 Smart phone / feature phone 20 Tehsil Based 30 Data usage


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